User Interface and Interaction Designer, Graphic Designer, Art Director in a wide variety of new media and corporate identity projects. Particularly interested in digital products, mobile applications, data visualisation, usability, user research, antropology, interactive media and brands. +15 years working on digital projects. Specialties: User Experience (UX) & Information Architecture (IA), Prototypes, Wireframes & Mockups, HTML & CSS, Web Standards, Site Analysis & Creative Concept process.
Charitas - Niterói
Rio de Janeiro
+55 21 98741.3174
Master in Business and Administration • 2007
Post Graduation, Communication & Image• 2004
Dissertation titled “Myth and Brand - The Image Power”, 2004. Received highest grade.
B.A. Degree in Design • 2001
One of the best times in my life and also the most difficult as a student. No task was easy as we had to wake up early, study hard and manage to balance internship with academic research projects.
Product Designer• Nov 2017 - Present
Founded in November 2008, in Brazil, Intelie was born from the union of research activities and professional experience of its four founding partners. Research on event correlation in real time and anomaly detection, along with experience in management and agile development of IT projects, led to the IEM (Intelie Event Manager) tool, which would become the Intelie Live platform years ahead. It has been one of the fastest growing small and medium-size companies in Brazil, according to Exame magazine and achieved the Gartner Cool Vendor in 2015. In 2018 was acquired by RigNet Inc. With a presence in Houston, Rio de Janeiro, São Paulo, Dubai and London, Intelie optimizes critical operations through technological solutions specialized in stream data analytics with high data volumes and high data throughput. The UX Chapter is responsible for improving the user experience of INTELIE LIVE and other internal products. Research, ideation, wireframes, user interface, prototypes, user testing, etc.
UX Designer• Feb 2015 - Nov 2017
Petróleo do Brasil SA is a semi-public Brazilian multinational energy corporation headquartered in Rio de Janeiro, Brazil. It is the largest company in the Southern Hemisphere by market capitalization and the largest in Latin America. The UX Team at Centro Integrado de Processamento de Dados (CIPD) designs and provides custom experience to the internal applications from its research areas, whereas CENPES is responsible for research and development and basic engineering of the company aiming to provide technological solutions to anticipate vision of innovation and sustainability for the company.
UX Designer / Front End Developer• Oct 2010 - Nov 2014
Globosat is a brazillian multichannel cable and satellite TV service, created in 1991; is also the largest pay television programmer in Latin America and market leader in Brazil. The UX Team needs to design and provide the best experience to the digital products from its tv main channels: Multishow, GNT, SporTV, Telecine, Gloob, Viva, Playboy TV; and other Video On Demand (VOD) products like Telecine Play, Philos.tv and Receitas GNT. Part of a multi-disciplinary team executing interaction design and visual design, collaborating on user experience planning with a information architect, creating web and mobile experiences, consulting with clients, performing other duties as assigned.
Senior Web Designer• Jul 2010 - Oct 2010
Terra Networks is one of the top digital media companies in the world, with headquarters located in Sao Paulo and throughout its 12-year history, the company has revolutionized the way people consume and enjoy digital content through internationally recognized products and services. It was chosen one of the “2011 Most Innovative Companies” in the world by American magazine Fast Company. I took part in a project that was responsible for evaluating the user experience (UX) issues on the e-mail services and products.
As time passes by it's hard to keep track of all project details. Tight deadlines, dozens of to-dos, multiple projects and other issues, many factors that are part of our rotine and regular workday. Days are fast and life is demanding. Credits are important. Occasionally we may forget something along the way. In each of the following projects is the name of the UX professionals whose talent and skill were part of it.
App iOS7 Look & Feel DesignUI Design, iOS App, Web Development
App iOS7 Look & Feel DesignUI Design, iOS App,
Team: Juliana Franchin (ux/ui lead), Carolina Alves (ux/ia), Marina Benigno (ux/ui)UI Design, Webdesign
Blue Networks.UX / UI Design, Photography, Web Development, Concept Development, Branding
TruckUI Design, Branding, Illustration
BioluzUI Design, Webdesign
Cortex Communication websiteUI Design, Webdesign
Corpo Physio horizontal websiteBranding, Website
Blue NetworksWebdesign, Photography
Ivox QualityWebdesign, Photography
Seagull CommunicationWebdesign, Photography
TIMArt Direciton, App, UI
À MineiraGraphic Design, Branding
À MineiraGraphic Design, Branding
Simple quotes. Drops of knowledge.
Good design is innovative. Good design must be useful. Good design is aesthetic design. Good design makes a product understandable. Good design is honest. Good design is unobtrusive. Good design is long-lasting. Good design is consistent in every detail. Good design is environmentally friendly. And last but not least, good design is as little design as possible. Less, but better.Dieter Rams
Principles of design:Donald A. Norman
1. Use both knowledge in the world and knowledge in the head.
2. Simplify the structure of tasks.
3. Make things visible: bridge gulfs between Execution and Evaluation.
4. Get the mappings right.
5. Exploit the power of constraints.
6. Design for error.
7. When all else fails, standardize.
Product successes and failures have shown repeatedly that users don't care that much about features. Users only care about achieving their goals.Alan Cooper, The Inmates Are Running the Asylum: Why High Tech Products Drive Us Crazy and How to Restore the Sanity
User-centered design means understanding what your users need, how they think, and how they behave - and incorporating that understanding into every aspect of your process.Jesse James Garrett
Designers need to be more than ambassadors, they need to be fully functioning and fully aware members of strategic decision-making teams in a company.Nathan Shedroff
Winning products come from the deep understanding of the user’s needs combined with an equally deep understanding of what’s just now possible.Marty Cagan
I think it's more accurate to think of aesthetics as a key ingredient in a recipe, as opposed to the icing on the cake.Stephen P. Anderson, Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences
Mobile users will do everything desktop users will do, but it must be presented in a usable way. So do all that you can to make sure as many people as possible can access your content and functionality.Brad Frost
Simplicity is about subtracting the obvious and adding the meaningful.John Maeda
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.Douglas Adams
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.Paul Rand
Sketches are social things. They are lonely outside the company of other sketches and related reference material. They are lonely if they are discarded as soon as they are done. And they definitely are happiest when everyone in the studio working on the project has spent time with them.Bill Buxton, Sketching User Experiences: Getting the Design Right and the Right Design
What many refer to as intuition, then, is not the untaught or unteachable but instead is a learned understanding and respect of process, molded by experience and refined over a great deal of time and practice.Jon Kolko, Thoughts on Interaction Design
When the tide comes just drop a message in a bottle.