User Interface Designer, Graphic Designer, Creative & Art Director in a wide variety of new media and corporate identity projects. Particularly interested in digital projects, mobile, web standards, user experience, interactive media and brands. +10 years working on Internet projects. Specialties: User Experience (UX) & Information Architecture (IA), Wireframes & Mockups, XHTML & CSS, Web Standards, Cross Browser Support, Semantic Markup, Internet / Intranet Site Usability, Search Engine Optimization & Site Analysis, Mobile Friendly Websites (Responsive Web), Art Direction & Creative Concept process.
Charitas - Niterói
Rio de Janeiro
+55 (21) 99480.5183
Master in Business and Administration • 2006-2007
Post Graduation, Communication & Image• 2003-2004
Dissertation titled “Myth and Brand - The Image Power”, 2004. Received highest grade.
B.A. Degree in Design • 2001
One of the best times in my life and also the most difficult as a student. No task was easy as we had to wake up early, study hard and manage to balance internship with academic research projects.
Senior UX Designer / Front End Analyst• Feb 2015 - Present
Petróleo do Brasil SA is a semi-public Brazilian multinational energy corporation headquartered in Rio de Janeiro, Brazil. It is the largest company in the Southern Hemisphere by market capitalization and the largest in Latin America. The UX Team at Centro Integrado de Processamento de Dados (CIPD) designs and provides custom experience to the internal applications from its research areas, whereas CENPES is responsible for research and development and basic engineering of the company aiming to provide technological solutions to anticipate vision of innovation and sustainability for the company.
UX Designer / Front End Developer• Oct 2010 - Nov 2014
Globosat is a brazillian multichannel cable and satellite TV service, created in 1991; is also the largest pay television programmer in Latin America and market leader in Brazil. The UX Team needs to design and provide the best experience to the digital products from its tv main channels: Multishow, GNT, SporTV, Telecine, Gloob, Viva, Playboy TV; and other Video On Demand (VOD) products like Telecine Play, Philos.tv and Receitas GNT. Part of a multi-disciplinary team executing interaction design and visual design, collaborating on user experience planning with a information architect, creating web and mobile experiences, consulting with clients, performing other duties as assigned.
Senior Webdesigner• Jul 2010 - Oct 2010
Terra Networks is one of the top digital media companies in the world, with headquarters located in Sao Paulo and throughout its 12-year history, the company has revolutionized the way people consume and enjoy digital content through internationally recognized products and services. It was chosen one of the “2011 Most Innovative Companies” in the world by American magazine Fast Company. I took part in a project that was responsible for evaluating the user experience (UX) issues on the e-mail services and products.
That's just part of what I can do! And sometimes I can work some magic on...
As time passes by it's hard to keep track of all project details. Tight deadlines, dozens of to-dos, multiple projects and other issues, many factors that are part of our rotine and regular workday. Days are fast and life is demanding. Credits are important. Occasionally we may forget something along the way. In each of the following projects is the name of the UX professionals whose talent and skill were part of it.
App iOS7 Look & Feel DesignUI Design, iOS App, Web Development
App iOS7 Look & Feel DesignUI Design, iOS App,
Team: Juliana Franchin (ux/ui lead), Carolina Alves (ux/ia), Marina Benigno (ux/ui)UI Design, Webdesign
Blue Networks.UX / UI Design, Photography, Web Development, Concept Development, Branding
TruckUI Design, Branding, Illustration
BioluzUI Design, Webdesign
Cortex Communication websiteUI Design, Webdesign
Corpo Physio horizontal websiteBranding, Website
Blue NetworksWebdesign, Photography
Ivox QualityWebdesign, Photography
Seagull CommunicationWebdesign, Photography
TIMArt Direciton, App, UI
À MineiraGraphic Design, Branding
À MineiraGraphic Design, Branding
Mobile users will do everything desktop users will do, but it must be presented in a usable way. So do all that you can to make sure as many people as possible can access your content and functionality.Brad Frost
Simplicity is about subtracting the obvious and adding the meaningful.John Maeda
A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools.Douglas Adams
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.Paul Rand
Sketches are social things. They are lonely outside the company of other sketches and related reference material. They are lonely if they are discarded as soon as they are done. And they definitely are happiest when everyone in the studio working on the project has spent time with them.Bill Buxton, Sketching User Experiences: Getting the Design Right and the Right Design
What many refer to as intuition, then, is not the untaught or unteachable but instead is a learned understanding and respect of process, molded by experience and refined over a great deal of time and practice.Jon Kolko, Thoughts on Interaction Design
When the tide comes just drop a message in a bottle.